WHO WE ARE
After 23 years in financial and operational executive roles for high-growth technology companies, Jordan is now the co-founder and Managing Partner of Full Stack Finance. He spent two years growing a similar firm, Rootstock Partners, before merging it with iFinance to create Full Stack Finance.
Before starting Rootstock Partners, Jordan was the CFO for Beachmint, helping the company raise almost $80 million and grow into six ecommerce verticals. He joined Beachmint after serving as CFO for Total Beauty Media, the web’s fastest growing beauty publisher.
Previously, Jordan was COO of ContentNext (parent company of paidContent, sold to Guardian Media Group) and CFO at NevenVision (image recognition software company acquired by Google).
He has also held executive-level finance and operations roles at GameFly LivePlanet, eToys, idealab!, Gemstar, and CS First Boston. He has lived and worked extensively in Europe and Asia.
Jordan is a co-founder and Board Member of ThursdayNights, the premier Southern California business networking organization for the technology community. ThursdayNights connects leaders of the community while giving back: the organization has raised over $500,000 for at-risk youth to nurture the leaders of tomorrow
Mr. Posell holds an MBA from the University of Virginia and a BA from the University of California at Berkeley. He lives in Santa Monica, CA., where he enjoys skiing, travel, cooking, wine appreciation, and music when not battling Excel spreadsheets.
Ivan brings more than 27 years of finance and operations management experience to his role as co-founder and Managing Partner of Full Stack Finance. The firm specializes in providing finance and accounting outsource services to early to mid stage venture-/angel-/PE-backed technology companies. His industry experience includes technology, internet services, online advertising, digital media publishing and telecommunications.
Ivan previously served as CFO of YellowPages.com and as Vice President, Portfolio Operations with Platinum Equity, a global acquisition firm specializing in the operation of technology companies. At Platinum Equity, Ivan’s primary responsibility was the management and operational supervision of its portfolio companies.
Ivan started his career with Ernst & Young joining their audit practice in Los Angeles. He is a Certified Public Accountant and a member of the California Society of CPA’s.
Rick brings over twenty years of finance and accounting management experience to Full Stack, including a decade of experience as Chief Financial Officer of several venture-capital and private equity-backed high growth enterprises. He brings an extensive background in building out the operational and finance functions (people, processes and systems) for high-growth companies.
In addition, Rick has expertise in assisting high growth businesses to achieve “lift off” through a mix of strong strategic direction and team building. Prior to joining Full Stack, Rick served as CFO for Pathway Partners (Austin, TX), Colony Logic (Los Angeles, CA) and OpenX (Pasadena, CA).
Prior to these roles, Rick held senior operational and finance roles at Yahoo!, Overture and Veoh. He began his career with PricewaterhouseCoopers (PwC)
Born and raised in Australia, David Whitcroft brings over 15 years of accounting, operations and finance experience in the consumer goods industry to his role with Full Stack Finance. Most recently David has been a fractional CFO and advisor for e-commerce start ups and is a founding partner at d.Luxury Brands which invested over $55M of growth equity in high-growth direct-to-consumer businesses Parachute Home and Cuyana. At d.Luxury Brands, David was responsible for developing investment opportunities, and portfolio company operations.
Prior to d.Luxury, David worked in operational and executive level roles with luxury apparel labels Banjo & Matilda and Cooper Street and is a co-founder of womenswear retailer Cupcake Fashion. He brings a strategic, global perspective to his work along with a solid foundation in Accounting and Finance.
David holds a BA from Macquarie University in Commercial Law and lives in Venice, CA where he spends his free time perfecting his espresso-making skills, sailing competitively, and chasing after his dog Birdie.