WHO WE ARE

CO-FOUNDERS

FS-Down-Arrow Jordan Posell FS-Down-Arrow

Jordan Posell

After 23 years in financial and operational executive roles for high-growth technology companies, Jordan is now the co-founder and Managing Partner of Full Stack Finance. He spent two years growing a similar firm, Rootstock Partners, before merging it with iFinance to create Full Stack Finance.

Before starting Rootstock Partners, Jordan was the CFO for Beachmint, helping the company raise almost $80 million and grow into six ecommerce verticals. He joined Beachmint after serving as CFO for Total Beauty Media, the web’s fastest growing beauty publisher.

Previously, Jordan was COO of ContentNext (parent company of paidContent, sold to Guardian Media Group) and CFO at NevenVision (image recognition software company acquired by Google).

He has also held executive-level finance and operations roles at GameFly LivePlanet, eToys, idealab!, Gemstar, and CS First Boston. He has lived and worked extensively in Europe and Asia.

Jordan is a co-founder and Board Member of ThursdayNights, the premier Southern California business networking organization for the technology community. ThursdayNights connects leaders of the community while giving back: the organization has raised over $500,000 for at-risk youth to nurture the leaders of tomorrow

Mr. Posell holds an MBA from the University of Virginia and a BA from the University of California at Berkeley. He lives in Santa Monica, CA., where he enjoys skiing, travel, cooking, wine appreciation, and music when not battling Excel spreadsheets.

FS-Down-Arrow Ivan Ivankovich FS-Down-Arrow

Ivan Ivankovich

Ivan brings more than 27 years of finance and operations management experience to his role as co-founder and Managing Partner of Full Stack Finance. The firm specializes in providing finance and accounting outsource services to early to mid stage venture-/angel-/PE-backed technology companies. His industry experience includes technology, internet services, online advertising, digital media publishing and telecommunications.

Ivan previously served as CFO of YellowPages.com and as Vice President, Portfolio Operations with Platinum Equity, a global acquisition firm specializing in the operation of technology companies. At Platinum Equity, Ivan’s primary responsibility was the management and operational supervision of its portfolio companies.

Ivan started his career with Ernst & Young joining their audit practice in Los Angeles. He is a Certified Public Accountant and a member of the California Society of CPA’s.

CFOs

FS-Down-Arrow John Cobb FS-Down-Arrow

John Cobb

John brings over 13 years of finance and strategic experience to his role with Full Stack Finance. He has helped hundreds of clients raise money in SaaS, e-commerce, retail, hardware, fashion and other industries. John specializes in large-scale financial and analytics projects, utilizing large amounts of business data for direct impact to the company.

Prior to starting with Full Stack Finance in 2015, John worked at a media startup based in San Francisco. There, he was part of Series A through Series C, a debt round and the eventual sale of the company to Fox Networks.

John started his career in Investment Banking with a focus on mergers and acquisitions in San Francisco. He holds a BA from the University of California, Santa Barbara (summa cum laude) and graduated at the age of 19. He spends his free time riding mountain bikes, ice climbing, skiing and planning the next Harley road-trip with his wife.

FS-Down-Arrow David Whitcroft FS-Down-Arrow

David Whitcroft

Born and raised in Australia, David Whitcroft brings over 15 years of accounting, operations and finance experience in the consumer goods industry to his role with Full Stack Finance. Most recently David has been a fractional CFO and advisor for e-commerce start ups and is a founding partner at d.Luxury Brands which invested over $55M of growth equity in high-growth direct-to-consumer businesses Parachute Home and Cuyana. At d.Luxury Brands, David was responsible for developing investment opportunities, and portfolio company operations.

Prior to d.Luxury, David worked in operational and executive level roles with luxury apparel labels Banjo & Matilda and Cooper Street and is a co-founder of womenswear retailer Cupcake Fashion. He brings a strategic, global perspective to his work along with a solid foundation in Accounting and Finance.

David holds a BA from Macquarie University in Commercial Law and lives in Venice, CA where he spends his free time perfecting his espresso-making skills, sailing competitively, and chasing after his dog Birdie.

THE FULL STACK FINANCE TEAM (most of us)

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